On Trend: Hard Seltzers

Taking the UK by storm and has since gained popularity in the UK – Hard Seltzers are the light, crisp alcoholic beverage that also happen to be vegan, gluten-free and low-carb, perfect for those following a keto lifestyle. Our fresh food and drinks buyer, Sophie, talks us through the latest Hard Seltzer trend, explaining the reasoning behind hard seltzer’s growing popularity and the brand we recommend you try.

Hard seltzer is basically alcoholic, flavoured water. What that alcohol is made from can differ. In most cases the alcohol in “spiked” seltzer comes from fermented cane sugar, with the addition of flavours and carbonation, making many on the market gluten-free. Alcohol in a hard seltzer can also be produced from other grains, in which case it’s described as a “flavoured malt beverage”. As a buyer at Planet Organic, I have my finger firmly on the food and drink trends pulse. I take inspiration from food scenes around the world, visiting pop-ups, trade shows, farmers markets and everything in between.

A category we have been closely watching for a while is Keto and in turn, low sugar. I was super excited to find hard seltzers which tap into both of these trends.

So, what is a hard seltzer?

It’s a new product concept, born in the US a few years ago and is making its way across the pond.
A hard seltzer is alcoholic sparkling water with a very simple ingredients list; carbonated water, a spirit (the alcohol varies per brand but is often vodka) and natural fruit flavourings.


It’s light, fresh, crisp and clean tasting plus they’re vegan, keto, gluten-free, low calorie and often zero sugar – what’s not to love?

We think you’ll be hearing a lot more about hard seltzers as the trend erupts here in the UK, like it has in the States, and we’ve got plenty of exciting new hard seltzers coming to Planet Organic for you to try.

Enjoy the last of the summer rays and pop a hard seltzer in your picnic bag next time you head to the park. Drink responsibly. Cheers!