Shopping for a sex toy can be a daunting experience—and finding the best sex toys among the rest, even more so. When you can find sex toys at retailers ranging from specialty boutiques to luxury retailers like Lelo to Amazon, it’s easy to feel spoiled for choice, if not lost as to what will actually feel stimulating, satisfying, and downright good.
Luckily, SELF has heard from numerous experts on the subject, and what these sexologists, sex educators, and sex therapists can all agree on is, simply, to put your pleasure at the forefront of your sex toy shopping experience.
If it’s your first time buying a sex toy, that means potentially experimenting with a few different toys before you find your magic wand, but that ultimately means you get to explore and come up with a clear idea what makes you feel good—which sounds like fun research to us.
You may decide that you like a streamlined and discreet bullet vibrator. Or perhaps you’ll find an innovative wearable device with an advanced design that completely blows you away. You might be shopping on a budget—in which case, there are plenty of fantastic cheap sex toys on the market. Whatever strikes your fancy, be it a rabbit vibrator, anal plug, strap-on dildo, remote-control toy, clitoral stimulator, or a combination thereof, you’re sure to find a high-quality toy with a little help from industry experts.
Below, you’ll find our guides to the best sex toys, in several different but equally exciting categories, that you can buy now, plus a selection of expert-recommended examples of each. To jump to any section within the story, navigate from the list below:
Looking for a quality vibrator? From bullets to rabbits to G-spot-targeting toys, the world of vibrators is a vast and varied one. There’s undoubtedly a model out there to suit your preferences around size, intensity levels, number of vibration modes, and whether you plan to use your vibrator solo or with a partner. The Lelo Ina Wave and We-Vibe Touch both offer powerful vibration.
Best Sex Toys for Couples
Whether you and your partner are looking for more intense orgasms or just want to try something new in the bedroom, there are plenty of sex toys for couples that would be a worthy addition to your playtime. There are wearable devices that clip into underwear, vibrating cock rings, bendable vibrators that provide G-spot stimulation, and bullet models that you can use all over each other’s bodies. In other words, ignore any “couples” marketing and, instead, look for a toy that gets you both excited.
Best Oral Sex Toys
Toys that simulate the sensations of oral sex can vary immensely—from a disposable Tenga male masturbator to a toy like the Lelo Ora 3, which features a vibrating “tongue.” Across the board, the best oral sex toys not only mimic the licking, flicking, and sucking of oral sex, but they can also prolong and enhance stimulation overall.
Best Clitoris Sex Toys
For targeted clitoral stimulation, some of the best clitoris sex toy options out there are clitoral vibrators and clitoral stimulators. The ones below are suction toys from Satisfyer and Womanizer that mimick the sensations of oral sex. That said, external vibrators like wands will get the job done (with gusto) too.
Best G-Spot Vibrators
When asked to describe the G-spot, which she refers to as the “G-zone,” sex educator Cassandra Corrado put it this way: “The G-zone is simply an area of tissue that some people find pleasurable, while others don’t.” A top-pick G-spot vibrator (like these two from Fun Factory and Dame Products) will target this area. The tissue swells and gets more sensitive when you’re aroused, and showing it a little extra attention, by applying vibration or pressure, or pulsing and thrusting against it, can feel great.
Best Tiny Sex Toys
If discretion is your priority, there are plenty of teeny, tiny (and, in many cases, downright adorable) sex toys you can try, from butt plugs to bullet vibrators. Some even come in disguise, like Screaming O’s vibrating mascara, which looks like makeup on the outside but slyly features an interior rubber tip you can use for all-over external stimulation.
If you’ve never bought a strap-on or harness before, finding your best strap-on fit (for both the harness itself and the accompanying dildo) is key. You can look into beginner kits that offer options so you can test out different sizes or shop for harnesses that are adjustable. Besides fit, taking the preferences of everyone involved is important too. If you’re going to use the strap-on with a specific partner, bringing them along for the shopping process will ensure that you both find options that are comfortable and pleasurable for your sex life.
Best Finger Vibrators
You can look at these handy (pun intended) finger vibrator toys as an easy way to level up your standard manual masturbation session. “Finger vibrators are an amazing addition to solo sex because they allow you to use your hand as you normally would…while also providing vibration,” Searah Deysach, sex educator and owner of Early to Bed, told SELF. They come in a variety of intensities and styles (some may be worn like rings, while others slide right over your fingertip), and, like your own two hands, can go anywhere.
Best Wand Vibrators
Stalwart classics of the sex toy kingdom, wand vibrators tend to be powerful and capable of applying intense pressure with waves of vibrations over a relatively wide area. The top wand vibrators (including the cult-favorite Magic Wand) come with vibration settings that are great for stimulating foreplay or a deep, resonant main event to reach your desired orgasm.
Best Egg Vibrators
We love egg vibrators for their powerful motors and discreet design. While they most closely resemble bullet vibrators and work extremely well for clitoral stimulation, they can actually be used for G-spot stimulation, too. Some, like the best-selling Lovense Lush 2, have a longer shaft for better internal reach.
Best Remote Control Vibrators
When we talk about remote control vibrators, we’re really talking about two different kinds of toys, each with their own tantalizing experience. There are short-range remote-controlled vibes that you can use on your own or with a partner nearby, then there are app-enabled models that allow couples in long-distance relationships to tease each other from miles away. Both have a lot to offer—it all depends on how you’d like your hands-free play to look.
Best Sex Toys for Men
Between masturbation sleeves, fleshlights, cock rings, butt plugs, and prostate massagers (more on those last two below), there’s a lot to explore when shopping for sex toys for men. If you’re looking for somewhere to get started, we like the expert-recommended stroker sleeve and cock ties featured here because they’re both adjustable, so you can get a feel for different fits and sensations.
From medical-grade silicone to stainless steel, solo play to partner play, your options for dildos run the gamut. If this is your first time shopping for a dildo, Byrony Cole, Lovehoney’s sex tech expert, previously provided these helpful guiding questions to SELF: “Have you used a toy before? Are you going to be using it by yourself or with a partner? Do you want a toy that is internal, external, or both?” Those should help narrow down your search and pinpoint the perfect dildo for you. To get the ball rolling, both of these toys are best-sellers.
Best Butt Plugs
Anyone shopping for the best butt plug should remember to buy one with a flared base, and those who are shopping for one for the first time should consider going with a toy that’s on the smaller side. And while you’re shopping, add some good lube to your cart too. When it comes to anal play, “you can never have too much lube,” certified sex therapist and clinical psychologist Megan Fleming, Ph.D., told SELF.
Best Prostate Massagers
Prostate massagers target the erogenous zone sometimes referred to as the “P-spot,” or the prostate gland, which is located inside the pelvis behind the penis and between the bladder and the rectum. Much like butt plugs, you want to start smaller and slimmer if you’re new to prostate massagers. And consider looking for one with a variety of vibration patterns, so you can test the waters of sensation.
Best Sex Blankets
Messes happen, which is why it’s wise to have a sex blanket (read: a blanket that’s waterproof, stain-resistant, and machine-washable) on hand in the bedroom. These two top-rated options create a tight water barrier between you and your bed, so your post-coital cleanup will feel like a breeze.
Best Sex Pillows
Finding just the right angle or position can call for a little support—and that’s where sex pillows come in. High-quality adult brands like Dame Products and Liberator make firm, sturdy pillows designed specifically for sex, while tried-and-true bedding brands like Helix make foam pillows for neck pain that can work just as well.