Thrive Market Review: My Honest Opinion!

Have you wondered if Thrive Market is a good fit for your lifestyle? Is it worth the membership cost? Is it cheaper than Whole Foods? Can you save money shopping at Thrive Market?  In my honest Thrive Market review, I’ll answer all of these questions and more.

Thrive Market Review

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Thrive Market Coupon

New subscribers can get 25% off their first purchase and a gift when purchasing a membership! (1 month and 1-year memberships available). Get the discount here.

What is Thrive Market

Thrive Market is an online grocery store that offers natural and organic foods, household items, hygiene products, make-up, along with other things at comparable prices you’d find at your local grocery store. I often describe it as an online Whole Foods.

I’ve been a Thrive Market member since 2015 and place an order once a month or so. It’s my favorite place to shop online when stocking up on organic and natural pantry staples.

In this Thrive Market Review, I want to share my honest opinion so you can decide whether or not it’s worth the membership cost for your family.

How Does Thrive Market Work?

How much is a Thrive Market membership?

Thrive Market works on a membership model. A 1-month membership is $9.95 a month, and a 1-year is $59.95. The 1-year is a better value, but if you don’t want to commit to a year, then the monthly membership is a good option. 

Does Thrive Market offer a free trial?

No. Thrive Market did away with their free trial. However, if you purchase a yearly membership, then you do have a 30-day risk-free guarantee. If you cancel within 30-days, you’ll get your money back.

You can cancel your membership at any time.

How to cancel a Thrive membership?

Contact support via live chat on their website to cancel your membership.

How to order items from Thrive Market?

Once you start a membership, you can order items using the Thrive Market website or app. 

Search by brand, browse category, or shop by eating style (keto, paleo, gluten-free, etc.).

Place items into your cart and order. 

My Honest Thrive Market Review

Is Thrive Market Worth It?

In short, yes. Absolutely!

Even though Thrive Market does charge a membership fee, the savings on many of the name brands offered more than make up for it.

5 Reasons I think shopping at Thrive Market is worth it?

  • Prices are the same or cheaper than Whole Foods and local grocery stores.
  • You can research and review items on the Thrive Market website. You can read what others have to say before purchasing something new, such as time and money saver.
  • Everything is ordered online and delivered straight to your door, so you never need to leave the house. Again, this saves time, and you don’t have to spend money on gas.
  • Deals and special discounts are easy to find on their app and website.
  • The Thrive Market brand! In my opinion, this makes the membership fee worth it. There are so many Thrive Market items to choose from at excellent prices. I’ll go over some of my favorites.

Thrive Market offers numerous Keto, Paleo, Gluten-free, and other specialty items under their brand. These items are more affordable than what you’ll find with name-brands in the stores. So, if you follow any of those eating styles, then I highly recommend checking out Thrive Market.

Is Thrive Market Cheaper than Whole Foods?

Thrive Market is most comparable to Whole Foods in the products they offer. I frequently shop at Whole Foods, so I want to make a quick comparison.

  • Simply Organic Pure Vanilla extract (4 ounce) bottle Whole Foods $19.99 | Thrive Market $14.99
  • Simple Organic Spices are cheaper at Thrive Market by $1 – $2 a bottle.
  • KIND Bars Dark Chocolate Nuts and Sea Salt Whole Foods $20.28 | Thrive Market $15.49
  • Garden of Life Women’s Multi-vitamin Whole Foods $34.99 | Thrive Market $25.19
  • Kettle Chips Sea Salt 13 ounce bag Whole Foods $4.99 | Thrive Market $4.49
  • Dececco Pasta Whole Foods $3.29 a box | Thrive Market does not have this brand
  • Rao’s Marinara Sauce Whole Foods (32-ounce jar) $9.49 | Thrive Market (24-ounce jar) $7.49
  • Navitas Organics Organic Cacao Nibs (8-ounce bag) Whole Foods $9.99 | Thrive Market $6.99
  • Annie’s Macaroni and Cheese Shells and Real Aged Cheese (1-box) Whole Foods $2.99 | Thrive Market $1.99
  • Lakewood Aloe Juice (32-ounce bottle) Whole Foods $8.99 | Thrive Market $6.79
simply organic spices

Thrive Market, and Whole Foods have a store brand, both are very comparable in prices. For example, a 15 ounce can of tomato sauce is $1.49 for both the Thrive Market brand and 365 Brand (Whole Foods store brand).

The Thrive Market brand is super affordable, and there’s a large selection of items available within the store brand. 

Overall, I think the brands I purchase are cheaper at Thrive Market than Whole Foods. For some items, there’s a $5 difference, which is pretty significant. To me, this makes the membership cost worth it.

thrive market tomato products

Is Thrive Market Comparable to Cosco, Sam’s Club, or Bj’s Wholesale

I wouldn’t compare Thrive Market prices to wholesale prices. I belong to BJ’s Wholesale, and I think their prices are lower.

Wholesale stores don’t carry all of the organic name brands found at Thrive Market but offer a better selection than they did years ago. 

I can purchase organic meats, peanut butter, olive oil, pasta, rice, sauce, bread, and many other natural products at great prices.

I need to purchase a larger size, but the price is often much lower than grocery stores, including Thrive Market. 

So, I think Thrive Market can compete with grocery chains, but prices are not necessarily “wholesale pricing.”

Alright, I think I’ve established that Thrive Market’s prices are reasonable, and you’re not going to get ripped off. The $59.95 annual membership is worth it. 

My Favorite Thrive Market Items to Purchase

Here are some of the items I often purchase on Thrive Market. 

First, I want to show you the packaging. 

thrive market packaging

Thrive Market sends everything in a very sturdy box and carefully wrapped. They wrap all of the fragile items and place “crushable” things on top. I never had anything sent broken or crushed.

my favorite items to purchase from thrive market

Thrive Market carries all of my favorite natural and organic brands. Here are some of the items I received in my last box.

  • Jarred jalapeños and canned chills.
  • Annie’s Macaroni and Cheese
  • Kind Bars
  • Eden Organic Garbanzo Beans
  • Simply Organic Seasonings
  • Bob’s Red Mill Steel Cut Oats
Thrive Market brand items I purchase

Here are some of my favorite Thrive Market brand items.

  • Organic crackers
  • Organic whole wheat pastas.
  • Almond flour. Oat Flour, coconut flour, and other gluten-free flours are available too.
  • Canned tomato products.
  • Spices. Thrive Market has a variety of spices, including Everything But The Bagel, Fajita, and all basic seasonings.
  • Jarred tomato sauces. Their organic Sicilian gravy is keto, paleo, and absolutely delicious!

If you’re ready to shop, use my link to get 25% off your first purchase and a gift when you purchase a Thrive Market membership! (1 month and 1-year memberships available). Get the discount here.

Pros and Cons

If you’re still on the fence, here are some pros and cons.


  • You can shop for all popular organic and natural brands like Annie’s, Spectrum, Simply Organic, KIND, Newman’s Own, Bob’s Red Mill, Lara Bar, Eden Organic, and many others from the comfort of your home. 
  • You also get to shop for hard to find organic and natural brands. 
  • Thrive Market offers many brands to fit a Keto, Whole30, Paleo, Gluten-free, and other specialty diet lifestyles.
  • You can purchase toilet paper, cleaning supplies, hygiene products, baby food and supplies, make-up and other beauty supplies, vitamins and supplements, and many other items. You can even purchase fresh meats.
  • Prices are comparable and cheaper than Whole Foods and other in-store grocery store prices.
  • Free delivery if you spend $49 or more and groceries get delivered within about 3 -5 days.
  • Thrive Market sends out regular coupons and deals to your email. 
  • Thrive Market gives back to the community. For every membership purchased, they give one to a low-income family in need.
  • You can shop their Thrive Market store-brand to save more money on organic and natural items.
  • An app to make it easy to find and order items and stay updated with sales and coupons.
  • You can find all previous orders on the website. This feature helps with budgeting and reordering items.


  • There is a $59.95 annual membership cost. If you don’t make your membership up in savings, Thrive Market will give you back the difference. So I guess that can be a pro.
  • You need to plan. It takes 3 -5 days (and sometimes longer) to get your items.
  • You need to pay shipping for orders under $49. If you need something small, you either need to pay shipping or wait until you order more. 
  • They don’t offer fruits, vegetables, and other perishables. Fresh meats, but it would be nice to have the option to order other perishables. 

In my opinion, there are two types of people that can benefit from shopping at Thrive Market. 

Who would benefit?

–> Someone who appreciates the convenience of online grocery shopping. 

–> Someone who doesn’t have access to larger grocery chains. I have access to numerous major grocery chains, and not everyone has that.

–> Someone who doesn’t have access to affordable organic and natural brands.

Who wouldn’t benefit?

–> Someone who has access to plenty of grocery stores and doesn’t mind shopping.

–> Someone who prioritizes finding the best deals. Thrive Market does offer coupons, but you’re not going to get $1 toothpaste deals or .50 boxes of mac n cheese.

–> Someone who is not concerned with organic and natural products. 

Helpful Shopping Tips

As a Thrive Market customer since 2015, I feel like I can offer some shopping advice.

Plan in advance. Shop for the month or at least two weeks at a time. Don’t expect to get an order the next day – this isn’t Amazon Prime. 

Stay organized. Keep track of items in your pantry and make a list of the things to order ahead of time.

Create a shopping list inside of Thrive Market. Search out all your favorite products and save them to your favorites. Then create them into lists. 

Watch (or wait) for coupons. Coupons for 10-15% off your total offer are sent to your email regularly. You’ll also find frequent sales on name brands in the app, on the website, or sent to your email. 

 I hope you found my Thrive Market review helpful.

If you’re ready to shop, use my link to get 25% off your first purchase and a gift when you purchase a membership! (1 month and 1-year memberships available). Get the discount here.

If you like to order groceries online then check out my other reviews.