consumers increasingly look for foods and beverages that deliver functionality and support their wellness goals
TORONTO (PRWEB) November 12, 2020
Holistic wellbeing is a long-term trend that is top of mind for consumers. COVID-19 has accelerated this trend and motivated individuals to find ways to make themselves stronger, physically and mentally. As a result, consumers increasingly look for foods and beverages that deliver functionality and support their wellness goals. As part of our Wellness in a Bottle Series, this webinar will expand on Givaudan’s proprietary consumer insights on functional beverages to explore shoppers’ connections between beverages, health benefits, flavors, and ingredients. We have identified the opportunities to create functional products that will win in the market.
Join expert speakers from Givaudan, Santiago Vega, Director of Marketing – Naturex; Chuck Wareing, Senior Scientist, Flavor Creation and Applications – Beverage Group; Savannah Turner, Marketing Beverage Expert; and Annaliese Hnat, Category Marketing Manager, in a live webinar on Tuesday, December 1, 2020 at 1pm EST.
For more information, or to register for this event, visit Wellness in a Bottle Series: What Do Consumers Want? (They Told Us).
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet.
With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. Let’s imagine together the future of food.
Learn more at http://www.givaudan.com/taste-wellbeing
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